The San Diego Surf Cup XXXI will once again be presented by NIKE, continuing the premier sports company’s longterm relationship with the Surf Cup Tournaments.

Sponsoring Surf Cup for 16 Years

“We’ve enjoyed a 16-year relationship and are proud to be the presenting sponsor of the San Diego Surf Cup Series. When we decided to expand our presence in soccer, we wanted to build a relationship with a partner who passionately planned and executed a world-class event for players, coaches, parents and the entire soccer community,” says Joe Elsmore, Director, North American Soccer Sports Marketing, NIKE. “Simply stated, our relationship has been similar to their slogan … THE BEST OF THE BEST, PERIOD.”

The San Diego Surf Cup was Nike’s first youth sponsor and both parties are excited to continue the tradition for what is expected to be the best year of the premier soccer tournaments yet. The main goals of the nationally and internationally recognized tournaments are to promote the highest level of competition available in youth soccer and to expose the players and teams to college coaches.